General Contracting Field Service Management
ServiceTitan Plan Tiers for General Contractors
What ServiceTitan's three packages actually include, and how per-technician pricing scales from 1 to 40 techs when no rate is published.
ServiceTitan publishes three packages for general contractors: Starter, Essentials and The Works. It publishes no price for any of them. Every tier carries a Request Pricing button instead of a figure. The page states only that pricing is per technician. So the useful question is not what it costs, but what per-technician billing does to your bill as crew size moves.
Key points
- ServiceTitan’s pricing page lists three packages and zero dollar figures. Each tier ends in a Request Pricing button.
- Starter and Essentials publish word-for-word identical feature lists: ten items each, from Dispatching through Customizable Memberships.
- The Works differs from Essentials on exactly one published line: Configurable Payroll replaces Payroll Management.
- Pricing is per technician, not per company and not per user, which means the bill tracks field headcount rather than office headcount.
- Eight named Pro add-ons sit outside the three packages, all unpriced, so any package quote is a floor and not a total.
What do the three ServiceTitan packages actually include?
The published lists, copied exactly as they appear. Two of the three are identical.
| Feature line | Starter | Essentials | The Works |
|---|---|---|---|
| Dispatching | Yes | Yes | Yes |
| Scheduling | Yes | Yes | Yes |
| Call Booking | Yes | Yes | Yes |
| Invoicing | Yes | Yes | Yes |
| Pricebook | Yes | Yes | Yes |
| Mobile Estimates | Yes | Yes | Yes |
| Payroll Management | Yes | Yes | Replaced |
| Configurable Payroll | No | No | Yes |
| Advanced Reporting | Yes | Yes | Yes |
| Commission Tracking | Yes | Yes | Yes |
| Customizable Memberships | Yes | Yes | Yes |
| Price shown | None | None | None |
| Call to action | Request Pricing | Request Pricing | Request Pricing |
Count the differences: one. Starter to Essentials is zero published differences across ten lines. Essentials to The Works is one line, Payroll Management becoming Configurable Payroll. The page describes Essentials as streamlining operations with industry-leading features and The Works as the full ServiceTitan suite, but it does not itemise what makes the suite fuller.
That is the single most important finding on this page, and it cuts both ways. It means you cannot pick a tier from the website. It also means the tier conversation with sales is entirely about scope and price, with no published spec to anchor it.
What does per-technician pricing cost at 1, 3, 5, 8, 20 and 40 techs?
Since no rate is published, the honest thing to build is the multiplication table, so you can drop a quoted rate into it and read your own annual number. Assumptions stated up front: twelve billing months, no annual prepay discount, no minimum seat floor, no onboarding fee, technicians only. None of those four assumptions is confirmed by the vendor.
Annual cost equals rate multiplied by technicians multiplied by 12.
| Techs | At $125/tech/mo | At $175/tech/mo | At $225/tech/mo | At $300/tech/mo | At $400/tech/mo |
|---|---|---|---|---|---|
| 1 | $1,500 | $2,100 | $2,700 | $3,600 | $4,800 |
| 2 | $3,000 | $4,200 | $5,400 | $7,200 | $9,600 |
| 3 | $4,500 | $6,300 | $8,100 | $10,800 | $14,400 |
| 5 | $7,500 | $10,500 | $13,500 | $18,000 | $24,000 |
| 8 | $12,000 | $16,800 | $21,600 | $28,800 | $38,400 |
| 12 | $18,000 | $25,200 | $32,400 | $43,200 | $57,600 |
| 20 | $30,000 | $42,000 | $54,000 | $72,000 | $96,000 |
| 30 | $45,000 | $63,000 | $81,000 | $108,000 | $144,000 |
| 40 | $60,000 | $84,000 | $108,000 | $144,000 | $192,000 |
Working, one row shown in full. Eight technicians at 225 dollars: 225 × 8 = 1,800 per month. 1,800 × 12 = 21,600 per year. Monthly cost per technician stays flat, so the annual figure is linear in headcount. Doubling from 8 to 16 techs doubles the bill exactly, unless a volume break exists, and no volume break is published.
The rate columns above are illustrative brackets, not quotes. ServiceTitan has published no rate. Use the column nearest your quote and read across.
How does the bill move when you add Pro products?
Two axes: technician count on one side, number of unpriced add-ons on the other. This is where per-technician billing bites, because most add-ons in this category are also charged per technician, so the two multiply rather than add.
Assumption for this table: base package at 225 dollars per technician per month, each Pro add-on at 50 dollars per technician per month. Neither figure is published by ServiceTitan. Both are placeholders so you can see the shape.
| Techs | Base only | +1 Pro | +2 Pro | +3 Pro | +5 Pro |
|---|---|---|---|---|---|
| 3 | $8,100 | $9,900 | $11,700 | $13,500 | $17,100 |
| 5 | $13,500 | $16,500 | $19,500 | $22,500 | $28,500 |
| 8 | $21,600 | $26,400 | $31,200 | $36,000 | $45,600 |
| 15 | $40,500 | $49,500 | $58,500 | $67,500 | $85,500 |
| 25 | $67,500 | $82,500 | $97,500 | $112,500 | $142,500 |
| 40 | $108,000 | $132,000 | $156,000 | $180,000 | $228,000 |
Working for 8 techs with 3 add-ons: effective rate is 225 + (50 × 3) = 375 per technician per month. 375 × 8 = 3,000 per month. 3,000 × 12 = 36,000 per year. Against base-only 21,600, that is 14,400 extra, a 66.7 percent increase from three add-ons.
Read the bottom-right corner. At 40 technicians, five add-ons on this placeholder rate more than double the annual figure, 108,000 to 228,000. The add-on count matters as much as the tier choice, and ServiceTitan publishes eight Pro products by name: AI Virtual Agent, Marketing Pro, Contact Center Pro, Pricebook Pro, Fleet Pro, Scheduling Pro, Dispatch Pro and Field Pro, the last noted as formerly Sales Pro. None carries a published price.
What revenue do you need to justify the spend?
Reverse the calculation. ServiceTitan’s pricing page makes one quantified claim: a 15 percent average yearly increase in revenue. Take that claim at face value for a moment and work out the revenue floor at which the stated lift covers the software cost.
Method: required revenue equals annual software cost divided by 0.15. That is the revenue level where a 15 percent lift produces additional turnover equal to the bill. Note this is turnover, not profit, so it is the softest possible threshold.
| Techs | Annual cost at $225/tech/mo | Revenue where 15% lift equals cost | Revenue where lift at 20% margin covers cost |
|---|---|---|---|
| 3 | $8,100 | $54,000 | $270,000 |
| 5 | $13,500 | $90,000 | $450,000 |
| 8 | $21,600 | $144,000 | $720,000 |
| 12 | $32,400 | $216,000 | $1,080,000 |
| 20 | $54,000 | $360,000 | $1,800,000 |
| 40 | $108,000 | $720,000 | $3,600,000 |
Working for 8 technicians. Annual cost 21,600. Turnover threshold: 21,600 ÷ 0.15 = 144,000. That is the naive version and it flatters the software badly, because extra turnover is not extra cash. Apply a 20 percent gross margin on the incremental work: the lift must be 21,600 ÷ 0.20 = 108,000 in extra turnover to yield 21,600 in gross profit. Revenue needed to produce a 108,000 lift at 15 percent: 108,000 ÷ 0.15 = 720,000.
So the margin-adjusted threshold is five times the naive one. An eight-technician firm turning over under roughly 720,000 does not clear the bar on the vendor’s own lift claim at these placeholder rates. Substitute your real quote and your real gross margin and rerun the two divisions.
Two things contractors get wrong about this pricing
Misconception one: the higher tier unlocks the features. The published lists say otherwise. Starter and Essentials show ten identical lines. The Works adds one word change. If you assume The Works buys you nine features Starter lacks, you are assuming something the pricing page does not state. Ask for a written per-tier feature matrix and compare it against the ten published lines before you accept a tier upgrade on feature grounds.
Misconception two: per-technician means per-person, so the office is free. It means the billing unit is a technician. ServiceTitan lists office-side functions across its packages and products, including Call Booking, Dispatch, Purchasing and Inventory, Accounting and Reporting. Someone in the office uses those. Whether that person consumes a billable seat is not published. Get it in writing, because on a firm with 8 techs and 4 office staff, the difference between 8 and 12 billable seats at 225 dollars is 32,400 versus 21,600 a year, a 50 percent swing, 10,800 dollars.
When are these numbers wrong?
They are wrong whenever any of the four stated assumptions fails. Concretely:
- A minimum seat floor exists. If the contract floors at 5 seats, a 2-technician firm pays the 5-seat figure. At 225 dollars that turns 5,400 into 13,500 a year, a 150 percent jump over what the linear table shows.
- Annual prepay carries a discount. A 10 percent prepay discount at 8 techs and 225 dollars cuts 21,600 to 19,440, saving 2,160. The linear table does not model it.
- One-off onboarding or implementation fees apply. These are common in this category and are not in the table at all. A 5,000 dollar implementation fee on a 3-technician firm adds 62 percent to year one at 8,100 dollars of subscription, then vanishes in year two.
- Payment processing is charged separately. ServiceTitan lists Payments, Integrated Financing and Accounts Payable as products. No rate is published. If processing ran at 2.9 percent on card volume, a firm running 1,200,000 a year through the system would pay 34,800 in fees, which would exceed the subscription at every row above 20 technicians in the base table. Nothing on the pricing page states a processing rate, so this is a question, not a figure.
- Your trade is not on the list. ServiceTitan names its trades: Mechanical, Refrigeration, Plumbing, Electrical, Landscaping, Roofing, Kitchen Equipment, Water Treatment, Fire and Life Safety, Dock and Door on the commercial side; HVAC, Plumbing, Electrical, Chimney, Roofing, Garage Door, Septic, Pest Control, Irrigation, Painting on the residential side. General contracting as a single label is not among them, though a Construction solution is listed under both commercial and residential. A general contractor self-performing outside those trades should confirm fit before pricing it.
What could not be verified
The following are not published anywhere on the source page and were not verified today:
- Any dollar figure, for any tier, at any seat count.
- The per-technician rate, and whether it varies by tier.
- Minimum seat count, contract length, and notice period.
- Whether office staff, estimators or project managers consume billable seats.
- Prices for all eight named Pro products.
- Payment processing rates, financing fees and accounts payable charges.
- Onboarding or implementation fees.
- Free trial availability or length. The page offers a demo, not a trial.
- What Starter excludes relative to Essentials, given the identical published lists.
No competitor pricing is compared here, because no other vendor page was checked today. This article is a record of what one vendor publishes, not a market survey. This site does not use ServiceTitan and makes no claim about how it performs in the field.
What to check before you buy
Take these to the demo call, in this order:
- The per-technician rate, in writing, per tier. Then run it down the first table and read your own annual row.
- What counts as a technician. Ask specifically about dispatchers, estimators, office admin and owners. Then rerun the table at the higher seat count.
- The real Starter-to-Essentials difference. The published lists are identical. Make them name the difference before you pay for the gap.
- Which Pro products your workflow assumes. If the demo shows you a feature, ask whether it sits in the package or in a Pro add-on. Then rerun the second table with that add-on count.
- Processing rates, if you will take card payments. On meaningful card volume the fee line can exceed the subscription line. Get basis points, not adjectives.
- Minimum term and what happens at renewal. Multi-year terms change the reverse-calculation table, because year two and three costs are locked before you know whether the 15 percent lift materialised for you.
- Implementation fee and go-live date. A fee plus a three-month go-live means year one costs more and delivers less than the annual table implies.
Price everything per technician per month, multiply by 12, then divide by your gross margin. That last division is the number that decides it.
Read next
Common questions
- How much does ServiceTitan cost per month?
- ServiceTitan does not publish a monthly figure. The pricing page lists three packages (Starter, Essentials, The Works), states that pricing is per technician, and puts a Request Pricing button on each one instead of a number. There is no published per-technician rate, no published minimum seat count, and no published contract length. Any specific dollar figure you see quoted elsewhere did not come from the vendor's own pricing page as published on 29 September 2026.
- What is the difference between ServiceTitan Starter, Essentials and The Works?
- The published feature lists for Starter and Essentials are identical: Dispatching, Scheduling, Call Booking, Invoicing, Pricebook, Mobile Estimates, Payroll Management, Advanced Reporting, Commission Tracking and Customizable Memberships. The Works differs on exactly one listed line, swapping Payroll Management for Configurable Payroll, and is described as the full ServiceTitan suite. The page does not explain what Starter excludes, so the tier difference is in price and scope you have to ask about, not in the published list.
- Is ServiceTitan priced per user or per technician?
- Per technician. The pricing page says the per-technician pricing is designed to fit your business at any size. That matters for general contractors because office staff, estimators, project managers and technicians are not the same headcount. The page does not state whether office logins are billed, included, or capped. At a hypothetical 200 dollars per technician per month, a crew of 8 techs costs 1,600 dollars a month, or 19,200 dollars a year, before any Pro add-on.
- Does ServiceTitan have a free plan or free trial?
- The pricing page offers a free demo, not a free plan and not a self-serve free trial. The repeated calls to action are Get Demo, Contact Sales and Request Pricing. There is no published sign-up path that gives you a working account without speaking to sales, and no published trial length in days. Treat the demo as a sales call, and plan for a quote turnaround rather than same-day access.
- What do the ServiceTitan Pro add-ons cost?
- No price is published for any of them. ServiceTitan lists ten Pro products: AI Virtual Agent, Marketing Pro, Contact Center Pro, Pricebook Pro, Fleet Pro, Scheduling Pro, Dispatch Pro, and Field Pro (formerly Sales Pro). These sit outside the three packages, so a package quote is not a total. If each add-on were priced at 50 dollars per technician per month, adding three of them to 8 technicians would add 1,200 dollars a month, or 14,400 dollars a year.
Sources — checked Sep 29, 2026
Prices and plan limits are taken from the pages above on the date shown. Vendors change them without notice. Confirm on the vendor's own site before purchasing. We have not used these products — see our methodology.